STX Shipbuilding's Vision of Future Cruise Ships

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SCameron
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STX Shipbuilding's Vision of Future Cruise Ships

Post by SCameron » Tue Jan 24, 2012 2:38 am

A few years ago the large Korean STX Shipbuilding company, recognising the future threat from the rapidly expanding Chinese shipbuilding industry to their tradition bulk carrier / container ship / tanker product range, decided to move 'upmarket' into the cruise ship building sector. As usual in Korea this type of strategic repositioning is done by acquisition of an established operator after a prolonged and extensive 'Due Diligence' exercise - all cloak and dagger stuff. They have apparently unrestricted access to limitless amounts of venture capital' to pursue their favourite business activity - M&A (mergers and acquisitions). STX finally bought control of the Scandinavian Aker Yards Group, acknowledged experts in liner building. Soon massive adverts appeared in Korean airports and Seoul's main railway and even urban underground train stations proclaiming the latest huge cruise vessels from Aker as great pillars of world-leading Korean technology. The Korean's have a passion to be able to proclaim themselves as 'Global No 1' in any business they take up and woe betide anyone that suggests, even light-heartedly, that the overthrow of the incumbant leaders might be a bit off a job:). However, the STX Europe further strengthened their position in the cruise ship build market by taking over the shipyardas in St Nazaire and Lorient under a further subsidiary known as STX France. The following video is STX's vision for future cruise ships build in the 2015 - 2020 period - codenamed the EOSEAS project. Environmentally friendly, wind assisted trimaran hull liners for enhanced stability and minimisation of the use of expensive fuels. It is claimed the emissions of carbon dioxide will be reduced by 50% compared to a conventionally powered cruise ship with reductions in oxides of nitrogen (NOx) of 90% and virtually elimination of oxides of sulphur (SOx) and particulate matter (PM) that results from the inorganic mineral matter content of fuel oils How much of this vision is Korean and how much is Scandinavian I know not but I suspect its significantly weighted towards the latter. The partners in the project are listed at the end of the video.



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